5 Companies We Love on Social
It is a truth universally acknowledged that a single company in search of a recruiting strategy must implement an effective social media campaign. Why? Social media lead conversion rates are 13% higher than average lead conversion rates, for one. In a 2012 Jobvite survey 89% of respondents reported they had already hired someone via Linkedin, while 26% said they’d hired someone through Facebook and 15% had hired someone through Twitter. Finally, 27% of total U.S. Internet time is spent on social networking sites. Social media can be a highly effective tool for recruiting, when wielded correctly. So who’s doing it right? The following are the top 5 companies killing it on social:
- Lululemon. Lululemon is known for their avid crowd sourcing techniques, but the “CEO Wanted” banner that spanned their homepage last month took their social media strategy to a new level. Although this particular ploy was a joke, the company has been known to recruit via Instagram, Pinterest, and Twitter.
- Taco Bell. Taco Bell was the first major brand to get on Snapchat. They also have a Pinterest board dedicated exclusively to hiring, with photos from the “taco bell office olympics” to “recipes for success.”
- Nestle Purina. Nestle Purina uses their Facebook page to advertise open positions and interact with possible candidates.
- ePrize. The social media/marketing agency made a job offer via instagram to one of their applicants and an active follower of their instagram account. Luckily for them, she accepted!
- 42Floors. The real estate startup made a very public plea for a college Sophomore Dan Shipper to join their team. Although he hasn’t accepted (so far) we have to give CEO Jason Freedman credit for the innovative hiring tactic.