5 Great For-Profit Companies With a Social Mission
Running an organization with a strong social mission isn’t just the prerogative of nonprofits. Virtually any business can make giving back a core value, and the benefits of doing so extend to company revenue, corporate and consumer branding, employee engagement, and talent recruitment, just to name a few areas.
Edelman’s 2012 goodpurpose study reports that 76% of global consumers believe that companies should be able to profit while doing good, up 33% from 2008. Not only that, but a company’s social purpose is the leading factor in making a purchase decision (when quality and price are equal). Finally, 72% of consumers would recommend a brand with a social mission over one without; 71% of consumers would help a brand promote its products; and 73% of consumers would switch brands altogether!
We’d like to recognize a few companies on InternMatch that operate with social good in mind—we’re confident that their mission makes their internship and entry-level job programs all the more enriching.
A fun company with a fondness for fake mustaches, MindSnacks creates educational games to teach languages and other subjects. Besides making a killer app, the good people at MindSnacks are “passionate about revolutionaizing the way people learn.”
EnCompass LLC is a women-owned consulting firm in Washington, D.C. dedicated to sectors like HIV/AIDS, health, human rights, gender and development, education, and poverty reduction.
“All ages, all abilities, all girls,” is the motto of female skate brand All Girl Skate Jam. Surfacing in a male-dominated industry, AGSJ has been making waves in apparel, equipment, and television.
Working to make higher education more “accessible, affordable, engaging, and highly effective,” Udacity offers online college courses in a reinvention of the traditional degree.
Standbuy is a crowdfunding site that helps families dealing with cancer by relieving some of the financial strain. Sleek and simplistic, this startup has a huge impact on individuals and the communities that love them.
Are you an employer focused on helping out? Tell us about your company in the comments below, or tweet us @IMemployers!
Photo Credit: Gabriel Kamener, Sown Together via Compfight cc
