For When Students Google You: Five Stellar Examples of Campus Hub “Who We Are” Pages

Screen Shot 2012 10 30 At 8.00.22 PmEvery intern program needs an online home.  This is why one of the most important components of a Campus Hub is a clear “Who We Are” page that helps students understand your company and culture. Similar to how you as an employer Google search most of your candidates, students Google search your company before applying.  If all the find is a stale corporate site, or your consumer brand that mentions little about your intern program, odds are they won’t apply.  They key is building an always up page that highlights what makes interning for you incredible, whether you are hiring or not.

Here are 5 stellar “Who We Are” pages that are  on InternMatch and which you can use as templates as you setup your Hub and look to attract the right students for you.  (Don’t have a Hub yet?  Get started here for free!)

DoSomething (see DoSomething’s Campus Hub):

DoSomething.org is the premiere organization for teens and social change. Interning at DoSomething.org is a great way to learn the ins and outs of the not-for-profit world, work in a fun and young office environment, and get great work experience. We give our interns tons of responsibility and are also known to have brownie bake-offs every once in awhile. Our office (complete with disco ball and Pac-Man machine) is located in Manhattan, NYC.

Rules we live by:
1. Believe in young people. Young people can lead today. We don’t require old people.
2. Trust young people. We provide reliable, easy to access information and activation strategies, but young people decide for themselves what to do.
3. Celebrate young people. We think all measurable contributions from young people are valuable.
4. Listen to young people. We must always respect their varied abilities and time constraints.
5. Value young people. Our programs and products are free. We’re not after young people’s money; we want their passion, time, and creativity.

Why it works.

This is a fantastic company description for a few reasons. First, DoSomething’s first line is incredibly succinct in describing their mission. Second, they use a fun, but respectful tone. Lastly,  a list is a great way to summarize info about your company or culture without being long winded.

Articulate (see Articulate’s Campus Hub):

Articulate develops simple, yet powerful e-learning software that makes it easy to create media-rich, highly interactive courses that fully engage learners. Learners can take Articulate-authored courses on desktops, laptops, or mobile devices. Our gorgeous iPad app lets learners view Articulate courses on iPad.

The Financial Review calls our newest product, Articulate Storyline, a “game changer for the e-learning industry.”
Articulate also runs the #1 social network for e-learning—called E-Learning Heroes—and is the maker of Screenr, the wildly popular screencasting app hailed by CNET for “the easiest screencasts ever.”

More than 31,000 organizations rely on Articulate course authoring software, including 92 Fortune 100 companies and 19 of 20 top-ranked universities.

Why it works

As a startup Articulate takes the time to explain who they are, what they do and why even though you may not have heard of them, they are changing lives and an amazing place to work.

Facebook (see Facebook’s Campus Hub):

Who We Are

Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. Millions of people use Facebook everyday.

Why it works

Facebook has a globally recognized brand, so they kept their description short and sweet. Even if you company is lesser known, it is not a bad thing to have a description that is short, and gives students a high-level picture of your mission and culture.

CBS Interactive (see CBS Interactive’s Campus Hub):

Talent has its place. It’s here. CBS Interactive.

Where innovation meets creativity. Where the brightest left and right brainers have a seat at the table. Where you’ll work on some of the biggest online brands across sports, entertainment, technology, gaming and news. It’s where your talent will find its happy place.

With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 web property and the largest premium content network online. CBS Interactive is best known for its highly trafficked sites like CNET, GameSpot, Giant Bomb, CBS.com, TV.com, Clicker.com, CBSSports.com, CHOW, BNET, ZDNet, TechRepublic, Lastfm.com and much more.

Why it works.

CBS uses the first sentence and second paragraph to tell a story.  The share about the types of people who work there and what makes them unique. Then they use the last paragraph to fill in the details and remind students of their size and scope.

InternMatch (see InternMatch’s Campus Hub):

InternMatch is a San Francisco based tech start-up looking to transform how students and companies connect to find internships. Founded in 2009 by Andrew Maguire and Nathan Parcells after realizing that internships are a critical need for students entering the professional world, but that other resources lacked a depth of internship selection or the right resources to truly help students navigate the internship process.

InternMatch is funded by leading Silicon Valley investors including Dave McClure, Mitch Kapor, and Marc Randolph and has been featured in the Huffington Post, Time, Mashable, TechCrunch, Washington Post, and more.

While InternMatch is two years old and growing quickly we still operate like a startup. We work in an open office space, emphasize action over meetings, and are constantly thinking of new ideas, partnerships and products that can improve the internship experience.

Why it works.

The company name says it all. Ok, not really, InternMatch still needs to do work to find incredible interns, but every year our Hub receives thousands of applicants and our description is a big reason for it. It is personal, explains our vision, highlights our press coverage and the investors that believe in us, and it emphasizes our work culture which is very student friendly. All are good details to include, and while it is on the long side it remains engaging.

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Nathan Parcells

Nathan Parcells is VP of Marketing and co-founder of Looksharp. He has spent the past decade helping students launch their career, researching best practices for hiring millennials (including running Looksharp's annual "State of College Hiring") and sharing these insights with employers. Nathan's work has been featured in Forbes, TechCrunch, Business Insider and more. Outside of work, Nathan is an avid rock climber, back packer and Bob Dylan fan.