How to Make 2013 The Best Year Ever

How to Make 2013 the Best Year EverNow that we know the end of the Mayan calendar doesn’t coincide with doomsday after all, it’s time to start strategizing for 2013. These crucial first weeks can set the tone for the rest of the year, so take advantage of the calendar beginning and jumpstart a new stage in your business. All it takes is some organization, re-focusing, and creativity.

Straighten Up

Even the most efficient office builds up clutter—mislaid papers, outdated office swag, and tangled laptop chargers are the usual suspects. Arriving at an organized workplace can serve as a visual cue for workload as well, as the reduction of physical chaos encourages employees to structure their duties to follow suit. The new year is also a great time to re-envision the office space. Order or rearrange the furniture to maximize flow, give the walls a fresh coat of paint, or find higher quality lighting solutions that enhance productivity without increasing stress.

Dump the Duds 

Over the past year, your business has probably experimented with projects, campaigns, and tools that have been less than optimal. Now is the time to reconvene as a team and weigh the time and financial costs of each program and weed out the clunkers. This saves energy and allows employees to focus on things that do work. It’s also an opportunity to do things better, period. If your current CRM solution is unwieldy and ill-fitted to your company’s needs, for example, consider switching to a different one. 

Embrace Change

Now that you’ve cleared extraneous projects, it’s time to focus on growth. Ask your department to brainstorm new campaigns and compile them in one shared document. Allow your employees to tackle one new campaign each week, tracking the success of each one, and share new discoveries: not only will you be testing new possibilities for your business, but you’ll also be learning from each other processes and have a forum for sharing suggestions.

Make It Social

Experts have been talking about the potential of social media for some time, but predictions about its impact on your business are coming to a head in 2013. Built and maintained correctly, a strong social media presence turns your customers into another marketing team as users hashtag, reblog, and “like” your content. Social media is also a way to provide customer service in a speedy, public forum; don’t lose the opportunity to connect to your fans on a personal level.

Revamp Your Intern Program

Call us biased, but we believe that a well-managed internship program adds immeasurable value to a company. Check out our resource, Ten Tips to Effectively Manage Interns, to make sure that you have all your bases covered. Set goals for your internship program, such as converting students into full-time hires or experimenting with rotational internships. If your aim is to reach outstanding students from top universities year round, sign up for a Campus Hub.

The start of a new year is the perfect opportunity to take stock of progress and plan for even more success. Take the time to implement change; you’ll thank yourself later.

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Nathan Parcells

Nathan Parcells is VP of Marketing and co-founder of Looksharp. He has spent the past decade helping students launch their career, researching best practices for hiring millennials (including running Looksharp's annual "State of College Hiring") and sharing these insights with employers. Nathan's work has been featured in Forbes, TechCrunch, Business Insider and more. Outside of work, Nathan is an avid rock climber, back packer and Bob Dylan fan.