Social Recruiting

Kill the Cover Letter and Find Your Next Social Media Intern for Free!

CoverLetterKilledSome of you may remember our successful campaign from two years ago on Killing the Cover Letter.  Over 30 Startup companies asked students to apply for their internships using creative online applications rather than traditional (dry) cover letters and the companies who participated had an over 75% hiring rate!

With the rising popularity of social media internships we are excited to be launching “Kill the Cover Letter Part 2: Social Media Interns.”  Currently the process for hiring social media interns is broken.  Companies still solicit long winded cover letters and print resumes from students, when the indicators of how successful a candidate in this role will be is far more closely tied to their online voice, ability to convey ideas in 140 characters or less, and knowledge of new and valuable online tools.

The Kill the Cover Letter campaign allows  you to post your role for free as well as your Twitter handle and then by encouraging our huge student audience to apply using creative online strategies, Tweets, links to their digital portfolios and more!

Want to Get involved?

Participating in “Kill the Cover Letter” is free, but space is limited.  If your company is interested in hiring a social media intern, take 2 minutes and fill out the form below.

On May 1st we will feature your internship to hundreds of thousands of students along with  instructions on how they can apply to your company using social media.

Kill the Cover Letter

The first 50 companies to sign up will get entered into our kill the cover letter campaign and be allowed to post a free social media position on InternMatch!
  • Please describe your social media intenrship in 140 characters or less.


Last but not least feel free to join our incredible Google Hangout panel on May 1st to learn more about hiring and managing social media interns!




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Nathan Parcells

Nathan Parcells is VP of Marketing and co-founder of Looksharp. He has spent the past decade helping students launch their career, researching best practices for hiring millennials (including running Looksharp's annual "State of College Hiring") and sharing these insights with employers. Nathan's work has been featured in Forbes, TechCrunch, Business Insider and more. Outside of work, Nathan is an avid rock climber, back packer and Bob Dylan fan.


    “The Department of Labor” Paid or unpaid intership!

    Wage and Hour Division (WHD)

    (April 2010) (PDF)

    Fact Sheet #71: Internship Programs Under The Fair Labor Standards Act

    This fact sheet provides general information to help
    determine whether interns must be paid the minimum wage and overtime under the Fair Labor Standards Act for the services that they provide to “for-profit” private sector employers.

    The Fair Labor Standards Act (FLSA) defines the term “employ” very broadly as including to “suffer or permit to work.” Covered and non-exempt individuals who are “suffered or permitted” to work must be compensated under the law for the services they perform for an employer. Internships in the “for-profit” private sector will most often be viewed as employment, unless the test described below relating to trainees is met. Interns in the “for-profit” private sector who qualify as employees rather than trainees typically must be paid at least the minimum wage and overtime compensation for hours worked over forty in a workweek.*

    The Test For Unpaid Interns:
    There are some circumstances under which individuals who participate in “for-profit” private sector internships or training programs may do so without compensation. The Supreme Court has held that the term “suffer or permit to work” cannot be interpreted so as to make a person whose work serves only his or her own interest an employee of another who provides aid or instruction. This may apply to interns who receive training for their own educational benefit if the training meets certain criteria. The determination of whether an internship or training program meets this exclusion depends upon all of the facts and circumstances of each such program.

    The following six criteria must be applied when making this

    The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would be given in an educational environment;

    The internship experience is for the benefit of the intern;

    The intern does not displace regular employees, but works under close supervision of existing staff;

    The employer that provides the training derives no immediate advantage from the activities of the intern; and on occasion its operations may actually be impeded;

    The intern is not necessarily entitled to a job at the conclusion of the internship; and The employer and the intern understand that the intern is not entitled to wages for the time spent in the internship.

    If all of the factors listed above are met, an employment relationship does not exist under the FLSA, and the Act’s minimum wage and overtime provisions do not apply to the intern. This exclusion from the definition of employment is necessarily quite narrow because the FLSA’s definition of “employ” is very broad. Some of the most commonly discussed factors for “for-profit” private sector internship programs are considered below.

    Similar To An Education Environment And The Primary Beneficiary Of The Activity In general, the more an internship program is structured around a classroom or academic experience as opposed to the employer’s actual operations, the more likely the internship will be viewed as an extension of the individual’s educational experience (this often occurs where a college or university exercises oversight over the internship program and provides educational credit). The more the internship provides the individual with skills that can be used in multiple employment settings, as opposed to skills particular to one employer’s operation, the more likely the intern would be viewed as receiving training. Under these circumstances the intern does not perform the routine work of the business on a regular and recurring basis, and the business is not dependent upon the work of the intern. On the other hand, if the interns are engaged in the operations of the employer or are performing productive work (for example, filing, performing other clerical work, or assisting customers), then the fact that they may be receiving some benefits in the form of a new skill or improved work habits will not exclude them from the FLSA’s minimum wage and overtime requirements because the employer benefits from the interns’ work.

    Displacement And Supervision Issues

    If an employer uses interns as substitutes for regular workers or to augment its existing workforce during specific time periods, these interns should be paid at least the minimum wage and overtime compensation for hours worked over forty in a workweek. If the employer would have hired additional employees or required existing staff to work additional hours had the interns not performed the work, then the interns will be viewed as employees and entitled compensation under the FLSA. Conversely, if the employer is providing job shadowing opportunities that allow an intern to learn certain functions under the close and constant supervision of regular employees, but the intern performs no or minimal work, the activity is more likely to be viewed as a bona fide education experience. On the other hand, if the intern receives the same level of supervision as the employer’s regular workforce, this would suggest an employment relationship, rather than training.

    Job Entitlement:
    The internship should be of a fixed duration, established prior to the outset of the internship. Further, unpaid internships generally should not be used by the employer as a trial period for individuals seeking employment at the conclusion of the internship period. If an intern is placed with the employer for a trial period with the expectation that he or she will then be hired on a permanent basis, that individual generally would be considered an employee under the FLSA.

    Where to Obtain Additional Information:

    This publication is for general information and is not to be considered in the same light as official statements of position contained in the regulations. For additional information, visit our Wage and Hour Division Website:

    and/or call our toll-free information and helpline, available 8 a.m.
    to 5 p.m. in your time zone, 1-866-4USWAGE (1-866-487-9243).

    * The FLSA makes a special exception under certain circumstances for individuals who volunteer to perform services for a state or local government agency and for individuals who volunteer for humanitarian purposes for private non-profit food banks. WHD also recognizes an exception for individuals who volunteer their time, freely and without anticipation of compensation for religious, charitable, civic, or humanitarian purposes to non-profit organizations.
    Unpaid internships in the public sector and for non-profit charitable organizations, where the intern volunteers without expectation of compensation, are generally permissible. WHD is reviewing the need for additional guidance on internships in the public and non-profit sectors.

    Hope this helps you understand “INTERNSHIP”

    Jose De Dios

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