How to Host an Outstanding Info Session

After Session - Indigenizing CanadaStudents who attend information sessions inherently express interest in the presenting company just by showing up—take advantage of this momentum! Employers who make an impression at a on-campus info session will not only drum up more applications and culturally fitting candidates in the present round, but they’ll also build a reputation on campus for being a hip place to work.

Right off the bat, make sure that you send representatives that will connect with your audience. This might mean having alumni speak to students about how their specific university experience—a popular course, a campus tradition, a certain mindset—helped the transition to full-time work. Having younger employees represent your company will also be helpful to students wondering what the first couple years of their career will look like. It may also prompt students to be more candid during the post-session networking hour, sparking more open and informative discussions among recruiters and candidates alike.

Speaking of discussion, information sessions don’t have to passive experiences. Make your info session interactive by posing challenges, encouraging brief breakaways amongst students, or asking students to share their experiences with your brand. Respond to the conversation in a way that showcases your company’s values and mission.  If innovation is at the core of your business, for example, present students with a technical problem and allow them to take a stab at a solution. Afterwards, speak about how your team actually handled the situation and why that’s representative of the company’s processes. The general rule is to keep the presentation and Q&A section short and sweet to avoid A) boring students, and B) allowing time-consuming or irrelevant questions to overtake the info session.

After the info session, encourage students to stay at the reception for refreshments and networking. This means providing attractive company swag and refreshments. Stay away from overdone catering options such as pizza or club sandwiches—sushi, Thai food, or barbecue are all memorable and popular alternatives. If you’ve structured the info session well, students will be eager to have one-on-one meetings with representatives from your company and trade information with their peers as well.

Now we want to hear your take: have certain time slots been more well attended than others? Do you invite students to a more private event afterwards? Share your expertise in the comments below, or tweet us at @IMemployers!

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Nathan Parcells

Nathan Parcells is VP of Marketing and co-founder of Looksharp. He has spent the past decade helping students launch their career, researching best practices for hiring millennials (including running Looksharp's annual "State of College Hiring") and sharing these insights with employers. Nathan's work has been featured in Forbes, TechCrunch, Business Insider and more. Outside of work, Nathan is an avid rock climber, back packer and Bob Dylan fan.