How We Helped a Fortune 500 Company Expand Their Reach at over 800 Colleges and Universities


There’s nothing we love more at InternMatch than helping students and companies discover each other. After all, it’s what we do! We realized that sometimes in an era of 24-hour social sharing and brands shelling out thousands of dollars on schwag, companies can use a bit of help standing out in the crowd.

And if you’re a recruiter, then you’re no stranger to this dilemma: how do we stay competitive? How can we reach more students? Should we give potential hires free Chipotle or fly them out for a tour of our headquarters?

We’re asked these questions all the time. The good news? We have plenty of answers. Ones that Silicon Valley data storage provider NetApp discovered through our Campus Hub product.

NetApp spent the last 15 years building a world-class internship program full of perks like face time with senior management, volunteer opportunities, and the chance to work on meaningful projects. Their high approval rating on company culture, values, and professional development frequently lands them on Fortune Magazine’s list of Best Places to Work. So what’s the problem? Like most B2B companies, their college recruiting program lacked the exposure often afforded to consumer brands.

So unlike the Googles, Facebooks, and Apples of the Valley, NetApp needed a solution to broaden their exposure among college students.

Check out our case study to discover how NetApp’s Campus Hub helped them:

  • Reach thousands of students

  • Expand their brand presence at over 850 colleges and universities

  • Build a pipeline of applicants for future hiring

  • Make double digit hires, leading InternMatch to be their favorite new source

The TL:DR version: It doesn’t take free burritos and roundtrip plane tickets to meet your hiring goals.

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Nathan Parcells

Nathan Parcells is VP of Marketing and co-founder of Looksharp. He has spent the past decade helping students launch their career, researching best practices for hiring millennials (including running Looksharp's annual "State of College Hiring") and sharing these insights with employers. Nathan's work has been featured in Forbes, TechCrunch, Business Insider and more. Outside of work, Nathan is an avid rock climber, back packer and Bob Dylan fan.